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DTSTART;TZID=UTC:20260930T150000
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SUMMARY:Your Startup Has a Great Product. But Who Will Buy It?
DESCRIPTION:Know Your Customer Discovery. Shape Your Market. \n\n\n\nHaving a strong product is only one part of building a successful startup. Understanding who needs the product\, why they need it and what influences their buying decision is equally important. \n\n\n\nA startup can invest significant time and resources into developing a product without clearly understanding its target customer. Customer research and market validation can help founders identify the right audience\, understand their needs and shape their approach to reaching them. \n\n\n\nJoin Amy Kohl\, LSET Startup Advisor\, for a practical webinar exploring how founders can identify their ideal customers\, understand their market and build a clearer connection between their product and the people they want to serve. \n\n\n\nWhat You’ll Learn\n\n\n\nDuring this session\, we’ll explore: \n\n\n\n\nHow to identify your ideal customer\n\n\n\nUnderstanding customer needs\, problems and motivations\n\n\n\nDefining an effective Ideal Customer Profile (ICP)\n\n\n\nThe difference between a target market and a target customer\n\n\n\nHow to conduct practical customer research\n\n\n\nIdentifying customer pain points and buying triggers\n\n\n\nHow customers evaluate products and solutions\n\n\n\nTesting whether your product addresses a real market need\n\n\n\nUsing customer feedback to refine your product and positioning\n\n\n\nCommon customer discovery mistakes made by startups\n\n\n\nHow to turn customer insights into practical marketing decisions\n\n\n\n\nWhy Attend?\n\n\n\nA clear understanding of your customer can help shape decisions across product development\, marketing\, sales and positioning. \n\n\n\nThis session provides founders and startup teams with practical approaches for researching their audience\, identifying customer needs and evaluating whether their product aligns with a defined market. \n\n\n\nParticipants will gain a clearer framework for thinking about who they serve\, what those customers need and how to communicate the value of their product. \n\n\n\nWho Should Attend?\n\n\n\nThis webinar is suitable for: \n\n\n\n\nStartup founders\n\n\n\nEntrepreneurs\n\n\n\nEarly-stage startup teams\n\n\n\nProduct founders\n\n\n\nBusiness owners\n\n\n\nProduct managers\n\n\n\nMarketing professionals\n\n\n\nSales and business development teams\n\n\n\nProfessionals developing a new product or service\n\n\n\nAnyone working on customer discovery and market validation\n\n\n\n\nMeet the Speaker\n\n\n\n\n\n\n\nAmy Kohl\n\n\n\nLSET Startup Advisor \n\n\n\nAmy Kohl is an LSET Startup Advisor with a focus on helping entrepreneurs think through practical aspects of building and developing a business. \n\n\n\nIn this session\, Amy will explore customer discovery\, market understanding and the relationship between a startup’s product\, its target audience and customer needs. \n\n\n\nJoin Us Live\n\n\n\nJoin Amy Kohl for a practical LSET webinar on understanding your customers\, defining your target market and connecting your product with genuine customer needs. \n\n\n\nKnow Your Customer. Shape Your Market.\n\n\n\nJoin Us Live. \n\n\n\nAbout London School of Emerging Technology\n\n\n\nLondon School of Emerging Technology (LSET) is focused on emerging technologies\, professional development and practical learning across areas including Artificial Intelligence\, Cybersecurity\, Data Science\, Software Engineering and entrepreneurship. \n\n\n\nThrough webinars\, training programmes and industry-focused learning\, LSET provides opportunities for professionals\, entrepreneurs and organisations to explore emerging technologies and develop practical skills. \n\n\n\nLearn Today\, Build Tomorrow.
URL:https://lset.uk/event/your-startup-has-a-great-product-but-who-will-buy-it/
LOCATION:LSET Campus Extension Centre\, 30 Churchill Place\, London\, E14 5EU\, London\, E14 5EU\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://lset.uk/wp-content/uploads/2026/09/Who-Will-Buy-Your-Product-Customer-Discovery-Img.jpg
ORGANIZER;CN="LSET Social Club":MAILTO:admission@lset.uk
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