Your Startup Has a Great Product. But Who Will Buy It?

Know Your Customer Discovery. Shape Your Market.

Having a strong product is only one part of building a successful startup. Understanding who needs the product, why they need it and what influences their buying decision is equally important.

A startup can invest significant time and resources into developing a product without clearly understanding its target customer. Customer research and market validation can help founders identify the right audience, understand their needs and shape their approach to reaching them.

Join Amy Kohl, LSET Startup Advisor, for a practical webinar exploring how founders can identify their ideal customers, understand their market and build a clearer connection between their product and the people they want to serve.

What You’ll Learn

During this session, we’ll explore:

• How to identify your ideal customer
• Understanding customer needs, problems and motivations
• Defining an effective Ideal Customer Profile (ICP)
• The difference between a target market and a target customer
• How to conduct practical customer research
• Identifying customer pain points and buying triggers
• How customers evaluate products and solutions
• Testing whether your product addresses a real market need
• Using customer feedback to refine your product and positioning
• Common customer discovery mistakes made by startups
• How to turn customer insights into practical marketing decisions

Why Attend?

A clear understanding of your customer can help shape decisions across product development, marketing, sales and positioning.

This session provides founders and startup teams with practical approaches for researching their audience, identifying customer needs and evaluating whether their product aligns with a defined market.

Participants will gain a clearer framework for thinking about who they serve, what those customers need and how to communicate the value of their product.

Who Should Attend?

This webinar is suitable for:

• Startup founders
• Entrepreneurs
• Early-stage startup teams
• Product founders
• Business owners
• Product managers
• Marketing professionals
• Sales and business development teams
• Professionals developing a new product or service
• Anyone working on customer discovery and market validation

Meet the Speaker

Amy Kohl

LSET Startup Advisor

Amy Kohl is an LSET Startup Advisor with a focus on helping entrepreneurs think through practical aspects of building and developing a business.

In this session, Amy will explore customer discovery, market understanding and the relationship between a startup’s product, its target audience and customer needs.

Join Us Live

Join Amy Kohl for a practical LSET webinar on understanding your customers, defining your target market and connecting your product with genuine customer needs.

Know Your Customer. Shape Your Market.

Join Us Live.

About London School of Emerging Technology

London School of Emerging Technology (LSET) is focused on emerging technologies, professional development and practical learning across areas including Artificial Intelligence, Cybersecurity, Data Science, Software Engineering and entrepreneurship.

Through webinars, training programmes and industry-focused learning, LSET provides opportunities for professionals, entrepreneurs and organisations to explore emerging technologies and develop practical skills.

Learn Today, Build Tomorrow.