Are you looking to make a lucrative career in Digital Marketing? If so, LSET’s Digital Marketing course will equip you with the knowledge and practical skills to develop, manage, and lead digital marketing activities. After completing this course, you can start your own Digital Marketing agency or work for a multinational. Are you ready to leap in your career today?
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Project (Online) Project (Online) &
Industrial Training and Paid Internship Program (Remote)
Note: Our Industrial Training and Internship program includes a guaranteed 6 months paid internship (from 10 hours to 40 hours per week) with a technology company. Due to visa restrictions, some international students may not be able to participate in this program.Today’s businesses are relying on their online presence to survive and succeed. It has become a norm to have an online presence that has shifted the focus from traditional marketing to the digital landscape. Hence, companies are now looking for skilled individuals with digital marketing know-how who can help them to conquer this online world. LSET’s Digital Marketing Course will help you develop the required skills to design, develop, and execute effective digital marketing campaigns. We focus on practice-based learning and provide our students with the opportunity to manage live campaigns. This gives you hands-on practical experience and teaches you various strategies to drive online marketing campaigns effectively.
This course will help you understand the current issues in running digital campaigns and train you to overcome those by developing creative concepts. We introduce you to the latest trends and teach you to use audio-visual techniques to present the ideas effectively.
The LSET Digital Marketing Course covers the latest technologies to build a solid online presence. It also teaches industry best practices and takes the students through the latest case studies to understand the factors that can make or break their campaigns.
The course covers all the key digital platforms like Google Business, Bing Business, Online Directories, Video platforms like YouTube and Vimeo, Social media channels, etc. It also covers SEO, PPC, Content Marketing, Website Optimisation, Affiliate Marketing, Display Advertising and Email Marketing.
Social media marketing: Social media marketing is one of the most highlighted developments of the last decade. The way we interact with others has changed drastically due to the increasing use of these social platforms. In this course, you will learn how to use these social media platforms for marketing a brand and attracting consumers. We will cover automated tools to run social campaigns and the use of AI and data science-based tools to monitor the behaviour of the targeted consumers.
Email marketing: Email is an effective way to communicate with the target audience. It is a cheaper way of delivering the marketing message. In this course, we will cover various email marketing techniques and tools. You will learn a legal way of list-building and improve the delivery of emails.
SEO (search engine optimisation): This is one of the most important digital marketing techniques. We rely heavily on search engines like Google to find the relevant information which influences our purchase decisions. This course will learn various techniques to optimise your website to make it appear in relevant search results.
Conversion Optimisation: Small changes in how you present your website or marketing materials can significantly influence the target customers to make a purchase decision.
In this course, you will learn various areas which you can target to optimise your campaign. You will learn how to identify these low-hanging opportunities to increase your revenue. We will focus on small to micro-elements like changing a field colour, adding a call-to-action button, etc., which will make more significant differences in converting a visitor into a customer.
Lead Enrichment: It’s easier to lose your leads than you think. Hence, it’s essential to reach out the interested visitors once they leave your website. In this course, we will explore various business intelligence tools that can help you understand your leads better and provide them with the critical information they need to make a purchase decision.
Landing Page and Lead Capture: Landing pages are essential to capture leads. In this course, you will learn how to build and optimise landing pages to make your visitors give their contact information. You will also learn about the legal way of capturing, storing and using data by exploring GDPR.
Graphic creation: Graphics are essential to attract consumers’ attractions. In this course, you will learn various forms of graphics like Infographics, Memes, Vector images, etc., which can be used in your digital marketing campaigns. You will also get introduced to some of the easy to make tools to build up these digital assets yourself.
Batch 01
09:00 am – 11:00 am
(Mon, Wed)
Batch 02
12:00 pm – 02:00 pm
(Mon, Wed)
Batch 03
03:00 pm – 05:00 pm
(Mon, Wed)
Batch 04
05:30 pm – 07:30 pm
(Mon, Wed)
Batch 01
08:00 am – 10:00 am
(Sat, Sun)
Batch 02
10:00 am – 12:00 pm
(Sat, Sun)
Join the Digital Marketing Certificate course to learn the current state-of-the-art. LSET teaches this course in a project-based environment that lets you explore real-world with new skills, pursue your interests or advance your career with our Digital Marketing course.
*Modules of our curriculum are subject to change. We update our curriculum based on the new releases of the libraries, frameworks, Software, etc. Students will be informed about the final curriculum in the course induction class.
*Course Schedule is subject to change. Students will be informed about the final schedule in the course induction class.
We love to answer questions, empower students, and motivate professionals. Feel free to fill out the form and clear up your doubts related to our Digital Marketing Course.
Following are the steps involved in the LSET’s project-based learning;
Step 1: Project Idea Discussion
In this step, students get introduced to the problem and develop a strategy to build the solution.
Step 2: Build Product Backlog
This step requires students to enhance the existing starter product backlog available in the project. This helps students to think about real-life business requirements and formulate them in good user stories.
Step 3: Design Releases and Sprints
In this step, students define software releases and plan sprints for each release. Students must go through sprint planning individually and learn about story points and velocity.
Step 4: Unit and Integration Tests
In this step, students learn to write unit tests to ensure every application part works fine.
Step 5: Use CICD to Deploy
In this step, students learn to use CICD (Continuous Integration Continuous Delivery) pipeline to build their application as a docker image and deploy it to Kubernetes.
London has been a leading international financial centre since the 19th century. In recent years, London has seen many FinTech start-ups and significant innovations in the banking sector. This project aims to introduce students to the financial industry and technologies used to handle billions of daily transactions. As part of this project, students will learn the current technological advances and build up their knowledge to start a simple banking application. This application uses agile project management practices to build basic functionality. Students will be presented with user stories to create the initial project backlog. Students need to enhance this backlog by adding more relevant user stories and working on them.
LSET emphasises project-based learning as it allows the students to master the course content by going through near real-world work experience. LSET projects are carefully designed to teach the industry-required skills and mindset. It motivates the students on various essential aspects like learning to work in teams, improving communication with peers, taking the initiative to look for innovative solutions, enhancing problem-solving skills, understanding the end user requirements to build user-specific products, etc.
Capstone Projects build students’ confidence in handling projects and applying their newly learned skills to solve real-world problems. This allows the students to reflect upon their learning and find the opportunity to get the most out of the course. Learn more about Capstone Projects here.
Start Your Journey to becoming a Professional Digital Marketing Expert
LSET could provide the perfect headstart to start your career in Digital Marketing.
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