Search engine optimization (SEO) is an important part of any digital marketing strategy. It helps you ensure that your website is easily found by potential customers and helps you stay ahead of the competition. To measure the success of your SEO efforts, there are several key metrics you need to track. These metrics will give you an indication of how well your website is performing in the SERPs and help you optimize your SEO strategy to get the best results. In this article, we’ll take a look at the five key metrics you need to measure your SEO performance and how to use them to drive success.
What is SEO? #
The acronym SEO stands for “search engine optimization.” It’s the process of optimizing your website to rank higher in search engine results. With search engines like Google getting more than 60% of their traffic from organic searches, SEO is an essential part of digital marketing. You can think of SEO as a “findability” process. It’s your job to make sure that your website and your business are easy to find so that customers can easily discover your products and services. SEO isn’t just about ranking in Google. It’s about ranking in all the major search engines, social media sites, and directories. The good news is that you can boost your SEO efforts with a few simple strategies.
The importance of tracking SEO metrics #
If you want to measure and track your SEO success, then you need to know which metrics to track. If you’re not sure what to look for, it can be difficult to determine whether you’re on the right track with your SEO efforts. Tracking the following five metrics can give you a good indication of how well your SEO is performing:
Conversion rate Keyword Rankings
This is the metric that we all want to see improve. Ranking high for a high-volume keyword is the ultimate goal for any SEO campaign. If you want people to find your website via a search engine, your articles need to be at the top of Google’s results page. This metric is a reflection of how well your SEO strategy is working. If you see your keyword rankings increasing, then you know you’re on the right track.
Organic Traffic – If you want to know how many visitors are coming to your site, then you need to track your organic traffic. This metric is a reflection of how well your SEO strategy is working in the long term. The more traffic you receive, the more successful your SEO strategy has been.
Backlinks – Backlinks are links from other websites that are pointing to your website. They are a sign that your SEO campaign is working effectively. The more backlinks you have, the more successful your SEO strategy has been.
Technical SEO – This metric is for tracking how well your website is set up for SEO. If you’re seeing positive movement in your keyword rankings and traffic, then your technical SEO is likely fine. If there is no movement in your keyword rankings or traffic, then it may be an indication that you need to make some adjustments to your technical SEO.
Conversion Rate – When people do come to your site, how many of them are converting? If you’re not seeing this metric increase, then you may need to make some changes to your SEO strategy. A high conversion rate is important because it shows that people are coming to your site and finding what they need. If your conversion rate is low, then you may want to examine your SEO strategy and make some adjustments.
Keyword rankings #
Ranking for high-volume keywords is the ultimate goal for any SEO campaign. The higher you rank for these keywords, the more traffic you’ll receive from organic searches. Tracking keyword rankings is a great way to measure your SEO success. It’s a reflection of how well your SEO strategy is working. If you see your keyword rankings increasing, then you know you’re on the right track. There are two ways to track your keyword rankings:
Google Search Console
Google Analytics Google Search Console
Tracking your keyword rankings with Google Search Console is an easy way to monitor your progress. Log into your Google Search Console account to see a list of your keywords and their corresponding rankings. If you notice that one of your keywords has moved up in the rankings, then you know that your SEO efforts are paying off. Keep in mind that the rankings in Google Search Console are delayed. They won’t be updated the same day that you make changes to your website. It can take up to two weeks for those changes to reflect in your rankings.
Google Analytics – Google Analytics tracks a lot more than just your keyword rankings. It can also show you how many people are visiting your website and what they are doing once they are there. If you want a more in-depth look at your website traffic, then tracking keyword rankings with Google Analytics can help. You can see how many people are finding your website through organic searches, where they are coming from, and how they are navigating your website once they are there. You can even see which keywords they used to find your website.
Google Analytics #
Google Analytics is free to use, and it’s a powerful tool that can help you to track your SEO performance. It’s important to know that you’ll only be able to see SEO metrics in Google Analytics if you have your website connected to Google Search Console. If you haven’t connected your website to Google Search Console yet, you can do this at any time. It’s a simple process that only takes a few minutes. There are several important SEO metrics that you can track in Google Analytics, including:
Organic search traffic
% New visitors
New visitor bounce rate
Top landing pages
Top exit pages Organic search traffic
How many people are visiting your website via a search engine? If you want to know, then track your organic search traffic. You’ll be able to see how many visitors you’re getting from Google, Bing, and other major search engines. % New visitors – How many of your visitors are unique? If you want to know, then track your % new visitors. You can see how many new visitors you’re attracting to your website. New visitor bounce rate – How many of your visitors are bouncing away from your website after visiting only one page? If you want to know, then track your new visitor bounce rate. You’ll be able to see how many visitors are leaving your website without exploring any of the other pages. Top keywords
Which keywords are leading to the most traffic to your website? If you want to know, then track your top keywords. You’ll be able to see which keywords are driving the most traffic to your website. Top landing pages – Which landing pages are bringing in the most organic traffic? If you want to know, then track your top landing pages. You’ll be able to see which pages are bringing in the most traffic from search engines. Top referrers
Which websites are sending the most traffic to your website? If you want to know, then track your top referrers. You’ll be able to see which websites are sending the most traffic to your website. Top exit pages
Which pages are your visitors exiting your website from? If you want to know, then track your top exit pages. You’ll be able to see which pages are driving people away from your website.
Tips for tracking SEO metrics #
Make note of your starting point
You can’t improve what you can’t measure. Before you start making changes to your SEO strategy, it’s important to know where you’re starting from. This will allow you to track your progress as you make adjustments to your strategy.
Be patient – It doesn’t happen overnight. It can take time for your SEO efforts to show results, especially if you’re making significant changes to your website.
Stay consistent – If you want to see improvements in your SEO performance, you have to remain consistent with your efforts.
Track your progress – Make sure that you’re tracking your progress as you make adjustments to your SEO strategy. This will allow you to see which changes are helping to improve your SEO and which ones aren’t. If something isn’t working, then you can make adjustments.